Compost Whisperer
Solar soil probe that texts farmers when pile goes anaerobic. Killed v1 (melted), v3 lived.
FICTIONAL STUDIO • REAL OBSESSIONS
WE DESIGN BY BREAKING THINGS FIRST.
Soft Crash is a product design + engineering crew. We ship ugly prototypes in days, torture-test them with users, then engineer the survivors beautifully. No templates. No decks-as-deliverables.
Tip: move your pointer — the field reacts. Drag fidelity to add chaos.
Low = wireframe calm. High = production panic. Canvas physics respond live.
POLISH IS A HIDING PLACE. WE START WITH DUCT TAPE.
Most studios sell certainty. We sell contact with reality: cardboard sensors, paper apps, clickable lies — tested on real humans in real weather. If it survives embarrassment, we engineer it for real.
No lorem ipsumNo fake logosOnly working ugliness
- → Week 1: we make the wrong thing fast, on purpose.
- → Week 2: we watch strangers struggle with it.
- → Week 3: we rebuild only what survived.
02 / SELECTED EXPERIMENTS — speculative briefs, not client work
THREE BEAUTIFUL FAILURES.
Bus Stop That Speaks Braille
E-ink + tactile timetable for off-grid stops. Tested in rain with gloves on. Survived.
Midwife Mesh Kit
Offline-first triage that syncs via SMS mesh. No signal, no problem. Ugly, beloved.
Illustrative examples only. No metrics, no logos — ask us for a live teardown instead.
THE CRASH METHOD™ 4 STEPS
① TEAR
We disassemble your assumption in a 2-hour teardown. You leave slightly offended, much clearer.
Illustrative: 2 hrs • Miro + scalpel② FAKE
Clickable lies, cardboard electronics. Test with 5 humans before writing real code.
Illustrative: 5 users • 3 days③ BREAK
Abuse it: rain, low battery, shaky hands, bad wifi. We log every crack.
Illustrative: checklist of 24 abuses④ HARDEN
Only then: design system + firmware + app, engineered to survive the field.
Illustrative: handover = repo + rig