Research in the dark
We watch real use before we draw anything. Friction is logged, not guessed, and every sketch cites the moment it answers.
Product design & engineering studio
We design the quiet parts of products. Then we build them.
The approach
Most products fail in the seams nobody drew. We start there, sketch the friction, prototype the feeling, and ship code that behaves the way the drawing promised. Every decision is made in the open, on the real thing.
How we work
Three rooms, one door.
Prototype in motion
Clickable, touchable, and physically honest. We test feel with the same rigour as flows, then throw out what doesn't hold.
Ship with nerve
We write the production code ourselves, instrument it, and stay until the first real users have gone quiet in the good way.
Illustrative
Drag to see the seam.
The left side is the screen as a spec describes it. The right side is the same screen after we have argued with it. The differences are small and they are everything.
Studies
Generative studies, hover to run.
Three small systems we use to test motion, rhythm and density before a product gets a single pixel of colour. Hover or focus a study to animate it.
Process
A typical shape. Yours will differ.
Durations are illustrative and vary with scope, team, and how quickly the seams reveal themselves.
- Week 01 · Illustrative
Listen and map
Interviews, usage logs, and a shared map of where people hesitate.
- Weeks 02–03 · Illustrative
Sketch the feeling
Two competing directions, tested on paper and on a throwaway prototype.
- Weeks 04–07 · Illustrative
Build the honest version
Design and engineering side by side, in the same repository, every day.
- Week 08+ · Illustrative
Ship, watch, adjust
Launch with instrumentation, then stay for the quiet weeks after.
Start a brief
Tell us where it hurts.
Two paragraphs are enough. We reply within a working week with questions, not a proposal template.